Week1CR Essay Example | Topics and Well Written Essays - 250 words

Week1CR - Essay Example In the global market, today, a number of corporations are working hard to ensure that their customers are loyal to their brand. One of the companies is the Apple Company that moves with the latest trends in the technology world by investing heavily in research and development of products, which satisfies the needs of their customers in the global market (Iyler & Bejou, 2003). Wal-Mart stores, which are establishing in different countries in the world ensure that they have as many products as possible less than one roof. This enables the customers to shop in one location. To ensure that they are loyal to the Wal-Mart, they award their customers reward points that can be redeemed to buy different products in the stores. This enables them to build long-term relationships with all their customers due to this engagement throughout the year. Consumer loyalty however depends on the kind of services and efficiency of the brand to the