A Framework for Marketing Image Management Review

A Framework for Marketing Image Management Review Organization Image Management Prepared by: Nur Amirah Bt Sarudian806421 A Framework for Marketing Image Management This paper focusing on company’s marketing image which include consequently, certain factors, offerings, and publics. It is important to each company to make customer’s impression of an organization. The findings of this paper show that only a systematic approach will yield useful and accurate information that a company can translate into action.Image is very important to an organization where it can described as a sum of beliefs, attitudes, and impressions that a person or group has an object. The object either is company, product, brand, place, or person. A company has many images which is depending upon the specific object being studied, the public assessed and other conditions that related with images. Every organization has a corporate image, whether it wants one or not. When properly designed and manag ed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships.The relationships with its various constituents including current and potential customers, employees and future staff, competitors, partners, governing bodies, and the general public at large. As a result, the corporate image is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue. A company’s image is a dynamic and profound affirmation of the nature, culture and structure of an organization. This applies equally to corporations, businesses, government entities, and non-profit organizations.The corporate image communicates the organization's mission, the professionalism of its leadership, the caliber of its employees and its roles within the marketing environment or political landscape. All tend to have a unique image, an image that is partially deliberate and par tially accidental, partially self-created and partially exogenous. The company’s image or also known as a corporate image is important to every company because the raw materials into a tangible product, machinery use to make products or product inventory. It refers to how a company is perceived.It also a generally accepted image of what a company stands for. Typically, a company’s image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. A company's image is not solely created by the company. Other contributors to a company's image could include news media, journalists, environmental organizations, labor unions and other Non-Government Organizations (NGO). The negative reputation is correlates with negative performance.If this happened, the company needs to direct communication as a public relations department to correct the misperception. I n general, the company needs to improve its performance and sometimes it needs to communicate its actual performance level more effectively. The image management process has four phases. It is use to make sure the process is feasible, affordable which is low cost and repeatable. The phases are design, data collection, image gap analysis and lastly, image modification actions and tracking. Design phase is when company decided needs to track such as image factors, products, publics and location.Corporate marketing research department has a task of measuring and tracking image and also to hire research agencies, collect data, analyze results, and make recommendations. The example is marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. When built a design phase, the company determines the factors, offerings, publics, and appropriate competitors to track over time. Then, the one-on-one interviews and focus group is using with considered the following the types of questions such as factors tracked like product, price, salesforce, channels, communications, service or support.This decision based on factors that most influence on the purchase decision. Then, study the offering are most important either a low market share or large revenue contributions. After the offering, company should know the different publics for three types of consumer buying decisions. Decisions in type, geographical location and other factors have to decide by company. It will focusing on the term or the mission which has been decided. Every each steps company takes, it should decide who the relevant competitors are. It includes the major competitors and competitive alternatives in customer nd distributors perception. Lastly, the question needs to think is how often the specified images be tracked. Image tracking is costly, company will try to perform a cost-benefits analysis to limit the number of attributes, competitors, and public examined in the quantitative phase which is obtained from the design phase. The information that company needs is qualitative measure of the importance of the factors in buying decision, qualitative measure of the key competitors, and qualitative research for each of the purchasers and users including in salient publics.This will avoids the possibility of a misdirected image measurement that leads to develop hypotheses to be tested in the quantitative phase. Second, data collection phase is collected by telephone surveys. Using telephone survey has several advantages and also disadvantages. The advantages is over mailed questionnaires. The information or data can be obtained faster. It also make the interviewer can clarify the questions that been asking. While the disadvantages using telephone survey is when the questionnaire is long or complex. The great action is personal interviews to collect the long or complex data from the surveys.Third, the image gap analysis phase is when th e marketing research department summarizes and analyzes the collected data, and graphically portrays the results. The image is portrayed on a set of bipolar scales. Each scales runs from one to five (poor to excellent). It has two profiles plotted over the scales which represent many different comparisons. The comparisons is two public’s views, two time periods, the company and its major competitor, two products and lastly the actual image and desired image. The collecting image data have to indicate the importance of each attribute.There is two methods to analysis data. First, the direct method includes asking the respondent to simply rank the attributes by distributing a constant sum of points over the attributes. Using rating scale also can be use in direct method. Second, the indirect method is obtained from the data using a regression or conjoint methodology. Company needs to achieve a high image rating on each attribute that is highly important to its target public. If company image is not making the best possible first impression, it really could be losing thousands of dollars, as prospects flit away to ompanies they perceive as the better company. It means, the company will lose sales to its competitors. Then, it also make company overspend on an attribute of low or less importance to the customer which not needs it. The best things to do is devote resources to the various factor which is important to the target market. The factor is usually about the public and the offerings example like excellent services, customer support, product and sales force and communications quality. The communication quality is like using brochures, advertisements, product packages and business cards that reflect company’s image.For example, a children's party planning service might create materials using bright colors and cheery images that look fun and youthful. Four, all the analysis before show that the image modification actions and tracking phase is a pic ture of the company’s major strengths and weakness as perceived by respondents. Company have to develops plan to modify any of its attribute standings; include competitors’ standings on same attributes. Then, the firm’s standing in each quadrant has different ramifications for management action.It also acknowledged that changing the perceived attribute importance is usually more difficult than changing the perceived attribute rating. When management identifies more than one image gaps either it real gaps or perception gaps, they need to be prioritized. They have to consider the five questions about the gaps. The gaps questions is the gaps influence buyer behavior, best strategy to close the gap, costs and benefits of closing gap, time to close the gap and the better to change importance ratings or attribute ratings.All the specifying strategies to close image gaps must have cost-benefit analysis which includes potential competitor responses. The cost-benefits ar e include the resources and time in improving image perception of a particular factor or attribute if competitors can close the image gap rapidly and at low cost. Closing a different image gap may reduce the possibility of competitive countermoves and result in advantageous niche positioning. After answering the question above, management will be in good positions to prepare a sound image modification strategy.Management can track the marketing image has improved in the desired direction after the action plans are implanted. Corporate image management or company image management is one of the most potent marketing and management tools to use in ensuring the viable execution of the corporate vision. It provides one of the most powerful strategic marketing weapons available in the corporate arsenal. It also process the highest level of functional control of the organization. Progressive company leaders will drive their organizations forward in victory in today's and tomorrow marketing , use management and marketing discipline.The underlining principle of the discipline is touches the customer attention to make sure they perceives company image. This fundamental perception will be the major factor that determines whether the customer will decide to conduct business with the company and the important things is enter into a long-term and mutually rewarding relationship with company. The image tracking system that used in company will used as an early warning system to identify the future and the present shits in the company’s competitive performance to be excellent organization.There greater marketing issue is corporate image management which is in growing higher competitive markets. The corporate image management will be a key marketing discipline well into the next century. Management have to determines the strength and the factors that improve its image or product with image gaps. Nowadays, the important things for winning and maintaining customer relation ships now takes place in the minds, emotions and perceptions of the customers for the company’s marketing image. |   Ã‚  Ã‚  | |

Executive Summary Victoria Chemicals Essay

Problem Definition: The organization, Victoria Chemicals, must determine whether or not to improve engineering efficiency through facility improvements at its production plant Merseyside Works. Relevant Facts: The Merseyside Project was evaluated with respect to the following criteria: (1) Impact on earnings per share (2) Payback (3) Discounted cash flow (â€Å"DCF†) and (4) Internal Rate of Return (â€Å"IRR†). The initial assessment of this project was based on assumptions challenged by the experts at Victoria Chemicals. This analysis reflects a more conservative approach that includes potential risks of cannibalization, loss of sales following reconstruction of Merseyside and the purchase of rolling stock in 2010. Analysis Summary: The Merseyside Project met Victoria Chemicals’ internal criteria for consideration of projects despite the introduction of potential risks into the analysis of the projection (Exhibit 1). The NPV was GBP 9.24 million with an IRR of 20.2%. The payback period is 5.5 years and the average annual addition to EPS was minimal but positive. The cannibalization of sales from Rotterdam was included by reducing sales volumes by 5% for the first five years (Exhibit 2). Further, the affect of closing the factory for construction was modeled by reducing sales volumes to 99% for the first five years to reflect the fact that certain purchasers (approximately 1%) may be lost during this time but eventually recovered. Lastly, the purchase of rolling stock in 2010 was included because it reflected the anticipated growth of the firm in other areas that were included in the projection and as such neglecting to include this cost would be false representation of the anticipated growth. Factors that were ignored in the initial projection that increase the attractiveness of the project were added to this analysis including the inflation rate of 3% and the removal of preliminary engineering costs. Conclusion/Recommendations: It is recommended that Victoria Chemicals go forward with the Merseyside Project. This project meets the specified performance hurdles despite the inclusion of potential threats. One major concern of the project is that the payback period is delayed to over 5 years under this assessment and the average annual addition to EPS is minimal. The declining EPS during the initial stages of the project make the organization more vulnerable to a corporate raid. However, polypropylene is priced as a commodity and as such, the only way to improve financial performance is to improve manufacturing cost efficiency. Further, the educated shareholder will recognize that the declining EPS is due to investment in capital assets and is not necessarily a reason to sell shares. Thus, while the capital investment in this project and shutdown for construction may be damaging in the short-term to EPS, in the long-term it will improve profit margins significantly has potential to earn an NPV of GBP 9.24 mill ion.

Are Cell-Phones Dangerous? Essay

Technology is one of the most powerful factors that affect our daily life and routine. As part of it we have the well known and worldwide used: Cell-phones. A 2004 MIT survey said that cell phones were ranked as the one invention that people hate the most, but cannot live without. It beat out the alarm clock and the television. Cell-phones have become one of the most useful devices around the world; however, they have drastically and negatively affected our communication and privacy manners. In addition, they have created an incredible amount of mortal accidents around the world due to distracted drivers. Driving Accidents issues As a first issue regarding this remarkable invention we find the famous: texting while driving. Victoria police Const. Ryan Wilson, a member of the traffic division who chairs the B.C. Association of Chiefs of Police traffic safety committee, cited a case a few years ago where a woman was killed in what was believed to be a case of texting while driving. Police sought court orders to get her phone records, which showed that she was indeed texting at the time of the crash (Jeff Bell 1). It is almost impossible to keep your eyes focused on the road while giving attention to the screen of your cell phone. It makes your sight go off the street entirely for a couple of seconds, when anything mortal can happen. Apart from texting it is common for many people to call while hands are on the wheels. But, is it considered as dangerous as texting? The study, by University of Utah researchers, adds to a growing body of evidence that conversing by phone while behind the wheel can be hazardous. Talking on a cell phone while driving is as dangerous as driving drunk, new federally funded research shows (Jeff Bell 1). Despite the fact that everybody drives with one hand on the wheel, the process of our brain focusing on the conversation limits our capacity to respond properly to any minimal situation on the street. A 2005 study published in the British Medical Journal looked at crash data for 456 cell phone subscribers in Perth, Australia, who had an auto accident that required medical attention. The study, which essentially confirmed a similar 1997 study conducted in Toronto, concluded that drivers talking on their phones were about four times more likely to be involved in an accident than those who were not on the phone. Another highly publicized 2006 study from the University of Utah concluded that drivers who talked on cell phones were as impaired as drivers who were intoxicated at the legal blood-alcohol limit of 0.08. The study, however, found that using hands-free devices did little to improve drivers’ performances (Nancy McVicar 1). The use of them has been so far the best and only solution that diminish the risk of a mortal worldwide issue. It is not deniable that cell phones have caused several traffic deaths and injuries. As a matter of fact, either calling or texting while driving is among the most dangerous activity around the world. Despite some studies have shown that hands-free devices reduces the risk, they do not entirely finish with the problem. Frank Drews, one of the Utah researchers who has published earlier studies showing drivers on the phone are at higher risk of accidents, stated: â€Å"We have shown in previous studies there is no difference between hand-held and hands-free. There is a more dangerous component when people are dialing the phone or searching for the cell phone in the briefcase on the seat beside them, but what distracts people when talking on a cell phone is the conversation, not holding the phone (Nancy McVicar 1). People need to star being conscious and profit technology for our benefit not for our death. Communication Issues In another subject, cell phones have revolutionarily transformed our way to communicate to other people. We used to be anxious to see our friends, our family, our partner etc. However, people are so attached to their devices that even the most important and delicate conversation is spoken by phone. â€Å"And more than anything, we are discovering just how far and wide mind and body can be separated, because now we can be where we aren’t, no matter where we are,† said Martin Miller, a reporter from Los Angeles Times (Martin Miller 1). Despite the fact that cell phones clearly make our long relationships easier they completely destroy our closer ones. John Petersen, founder and president of the Arlington Institute, a future-oriented think tank in Arlington, Virginia. â€Å"What it is done is to change our view of reality. You remember not so long ago when making a long-distance phone call was a big deal? You would say, ‘I’m calling long distance,’ and you were supposed to drop everything? Now it is not a big deal anymore to get a call from anywhere on the globe† (Martin Miller 1). So, in fact not only our communication with close people is being jeopardized but the long distance treatment is also being affected. It is so easy to make long distances phone calls that we have stopped doing them. In spite of becoming every time easier to do them, we loose motivation and intrigue, which lead us to hesitate about the call and leave it for another moment. Besides the effect that cell phones has on any long and short relationship, there is a more concerning issue regarding communication, the face-to-face conversation. Cell phones are also reshaping our social habits and attitudes, say sociologists. According to Martin Miller, the portable phones, depending on their usage, can by turns be a shield against loneliness or create isolation. This would be the case when you cannot really focus on what you are doing, or what are you talking about due to the distraction that this portables create in us. Michael Zey, a sociologist at Montclair State University in New Jersey said: â€Å"They can reduce the need to create bridges. It allows people to exclude the people who may be in front of them and to intera ct with people they already know who are someplace else† (Martin Miller 2). We have become so dependant on these devices that they have created an inner necessity to be in touch at any time with family and friends. Even though this might sound as a good thing, it is not. People are not calling other people constantly with little regard to the content of the conversation. A recent three-panel cartoon in the New Yorker jokes around with some cell phone users apparent need to always be on the phone. The first panel shows a businessman entering a train talking on a cell phone with the caption, â€Å"I’m boarding the train.† In the next, which shows the man on the train, he says, â€Å"I’m on the train.† And in the last one, showing the cell phone user leaving, he says: â€Å"I’m leaving the train (Martin Miller 2). The urge of having knowledge of everything that someone else is doing is slowly killing our general communication with the outside world. â€Å"I think people have become more dependent on being in constant touch with others,† said Edward Tenner, author of the 1997 book â€Å"Why Things Bite Back: Technology and the Revenge of Unintended Consequences† (Martin Miller 2). In general cell phones have changed negatively our close and far relationships. In addition, our face-to-face communication has also been drastically affected. In all of the cases they interrupt any situation happening at the moment and move your head to a whole other situation in another place. â€Å"Cell phones and what is coming is what is driving globalization,† says Petersen, a former staff member of the National Security Council at the Reagan White House. He cited: â€Å"I think what we’re seeing is an almost biological evolution of the species. I think we’re building a global nervous system and brain† (Martin Miller 3). Privacy Issues Moving to our last but not least issue about cell-phones, we have a worldwide lost of privacy because of these modern devices. â€Å"Technology has just exploded. It’s so sophisticated now and it’s very easy to utilize these different technologies to keep tabs on a person and find out where they’re going,† said Gina Pfund, chief assistant prosecutor of the Domestic Violence Unit in Passaic County (Hannan Adely 1). How easy is to take your partner’s cell-phone and scroll down the text messages, e-mails and personal contacts? This has become a habit for many people. Although it is extremely convenient to have all your information, addresses, pictures, among others inside one little piece of metal, it is extremely dangerous to have your intimate life registered in something that anybody can take and see. Therefore, people are not only searching into their partner cell phones but also buying small artifacts that can record and play back all you do with your phone. Hannan Adely from New Jersey Media Group Inc said: â€Å"The person watching or listening is often a family member and frequently a suspicious or controlling partner. They have scanned Facebook pages, viewed online web-browsing histories, and examined cell phone records for proof. But some take it a step further, planting spyware on smart phones and computers† (Gary Marx 1). Now our problems are not only cell phone but also the accessories that have been created for them. Even though Richard Drobnick, director of the Teaneck-based Mars & Venus Counseling Center, said some forms of prying can be justified because â€Å"people need to know the truth,† this new invention is more seen as a tragedy than a relieve. â€Å"All of the above examples of information collection are perfectly legal. But the most troubling aspect of the problem for privacy advocates is that in many cases consumers don’t immediately recognize these actions as invasions of privacy,† said Gary T. Marx, a Californian lawyer (Gary Marx 1). He also empathized: â€Å"They might have a vague concern over certain technologies, but consumers often don’t understand how technology is being used to gather, analyze, and distribute data. Even among more insightful users there is great disagreement about how to view new technologies, and consequently there is disagreement on what constitutes misuse† (Gary Marx 1). Despite the ignorance that the world is having by thinking that lost of privacy because of cell phones is not an issue, our standard of conduct must go beyond what is legal if privacy as we know it is going to be maintained. Conclusion In conclusion, cell phones might be considered as one of the most demanding device in our society; however, the negative side of them is enormous. Mortal accidents, lost of communication and lost of privacy are concerning problems that people should be conscious of. Although some people are aware of the situation, the necessity to use cell phones is bigger than our rational mind. â€Å"So one explanation for our result is that cell phones may be dangerous,† stated Saurabh Bhargava, professor of University of Chicago economics (Walberg Matthew 2). They certainly are more dangerous than people think. If we continue to use portable phones the wrong way, death statistics will keep raising as well as our personal relationships will keep ending. Be a part of the future, not a problem to it! Works cited Adely, Hannan. â€Å"Cellphone Spying Getting Easier for Abusers, Stalkers.† The Record. 02 Jan 2012: A.1. SIRS Issues Researcher. Web. 25 Nov 2012. Bell, Jeff. â€Å"Distracted Driving Blamed for Growing Number of Traffic Deaths.† Times- Colonist. 29 Aug 2012: A.3. SIRS Issues Researcher. Web. 12 Nov 2012. Marx, Gary T. â€Å"Privacy Lost.† California Lawyer. Jan. 1999: 48+. SIRS Issues Researcher. Web. 25 Nov 2012. McVicar, Nancy. â€Å"Study: Calling While Driving As Dangerous As Driving Drunk.† Sun- Sentinel (Ft. Lauderdale, FL). 29 Jun 2006: n.p. SIRS Issues Researcher. Web. 13 Nov 2012. Miller, Martin. â€Å"Withdrawing into Our Cells.† Los Angeles Times (Los Angeles, CA). Sept. 19 2002: E1+. SIRS Issues Researcher. Web. 18 Nov 2012. Walberg, Matthew. â€Å"Is Driving, Using a Cellphone As Bad As Thought?.† Chicago Tribune. 26 Mar 2012: 1. SIRS Issues Researcher. Web. 12 Nov 2012.

English class Essay Example | Topics and Well Written Essays - 500 words - 8

English class - Essay Example In general, it will be shown that 18 years olds are mature enough to make good judgment for themselves. Paragraph 3: The National Minimum Drinking Age Act of 1984 will be discussed in this paragraph. It will be shown that the interpretation of this Act does not actually prohibit the 18 years olds from alcohol drinking. Scholarly materials which take similar views will be highlighted. Paragraph 4: In this paragraph it will be shown that underage drinking still takes place and is harmful. Using statistics from various authority bodies, it will be shown that underage drinking is rampant and the current stand that only 21 year olds and above should be allowed to drink alcohol is not very reasonable. It will also be argued that it is because of this stand that underage drinking often leads to unfortunate situations such as binge drinking and consequential road accidents. Paragraph 5: In this paragraph I will show the significance of other decisions that 18 year olds make. The decisions I will talk about include that of voting. I will argue that if 18 year olds are allowed to make important such as choosing leaders, they should equally be allowed to make decisions on whether to drink alcohol or not. I will also talk about cigarette smoking in relation to alcohol. The argument here will be that smoking is more harmful than taking alcohol but yet 18 year olds can smoke but cannot take alcohol. Furthermore, it will also be shown that 18 years often face harder decisions than that of deciding whether to drink alcohol or not – for instance, 18 years olds often take part in military activities some of which may end their lives instantly, for instance, when they are in the battle field. Paragraph 6: To make my argument comprehensive, I will use this paragraph to respond to critics of lowering the drinking age to 18 years. Some of

Trusts and Equity Essay Example | Topics and Well Written Essays - 2000 words - 1

Trusts and Equity - Essay Example seems not entirely wrong, to say that lawyers and legal theorists tend to deal with the first option, a rule-bound jurisprudence of equity and literary practitioners with the second, a less formal, more allusive supplementary notion of equity. But the question as to whether equity does or does not â€Å"belong† to the law is not just an institutional one. The answer also depends on whether equity is associated with something general, such as a universal rational order of justice, or something particular, such as the judicial discretion to interpret the law according to rules and precedents that can change over time. Similarly, it depends on whether the law is associated with something general, such as the predictability and security of rules, or something particular, such as the alterability and flexibility of rules and precedents over time. Thus, what is general about equity is its concern with what is universal. Conversely, what is general about the law is its concern with w hat is predictable; what is particular, its concern with what is posited. Different conflicts between the general and the particular may emerge, therefore, depending on whether equity is or is not considered part of the law. If it is part of the law, then the security, validity, and accessibility of rules may conflict with the potential unpredictability, arbitrariness, and privacy of judicial discretion. If not, then different aspects of judicial discretion, such as a judge’s â€Å"genius† or â€Å"paternalism, † may conflict with non-judicial forms of discretion, such as the readiness of individual conscience to ascribe or accept guilt. (Polloczek, 1999, p. 9) Though since the Judicature Act came into force in 1875 the rules of Common Law and Equity are recognised and administered in the same court, yet they still remain distinct bodies of law, governed largely by different principles. Like the Common Law, the rules of Equity are judicial law, i.e. to find them we must look in the first

Reports on Penetration Testing on Operating Systems and Database Research Paper

Reports on Penetration Testing on Operating Systems and Database Security to Ensure Reliabilty and Integrity - Research Paper Example In the context of penetration testing on operating systems, it can be affirmed that the aspect i.e. penetration testing is often viewed as an elementary area of information systems based on security engineering (McDermott, 2001). In precise, the facet of penetration testing is often regarded as ‘pen testing’ or ‘security testing’ method which tends to assess the safety of a computer network or system by testing it from the viewpoint of an attacker i.e. a hacker or a cracker. This significant aspect i.e. penetration testing cannot be duly considered as an alternative to other security measures related to information technology (IT). Rather, it is regarded as the approach which significantly assures the security of a network or system in terms of protecting it from being attacked by an intruder (Brown Computer Science, 2010). Techniques of Penetration Testing on Operating Systems The different techniques of penetration testing on operating systems can be appar ently observed as gathering valuable information, scanning internet protocol (IP) addresses, performing fingerprinting, recognizing vulnerable services, exploiting vulnerability activities and finally fixing major problems. The prime intention of the technique i.e. gathering valuable information is to determine the diverse range of Internet Protocol (IP) addresses possessed by an organization. ... tice concerning the recognition of vulnerable service targets is performed to gain greater access to the operating systems along with ensuring that the operating systems are not harmed internally or externally. The technique linked with exploiting vulnerability activities enables to exploit certain detected vulnerabilities such as buffer and heal overflow, code injection, cross-site scripting and SQL injection among others. The prime intention of the technique related to fixing major problems is to recognize the active ports that run on the operating systems. The identification of these active ports might support to protect the operating systems through developing along with upgrading client/server architecture, conducting thorough or non-destructive tests and constructing vulnerability mapping among others (Brown Computer Science, 2010). Thus, on the basis of the above discussion, it can be affirmed from a broader outlook that the aforesaid techniques would certainly facilitate to p rotect the operating networks or systems by a significant level. Significance of Penetration Testing on Operating Systems In this high-tech era, the importance of penetration testing especially within the periphery of operating systems has gained relevance by a considerable level. The procedure of conducting an effectual penetration test enables to confirm that new along with existing operating systems and networks are not susceptible to security risks that might permit unlawful access to exploit valuable resources. It can be observed over a few preceding years that the business corporations in this present era are adopting and executing modern technological tools such as advanced operating systems for the purpose of delivering quality and effective services to the consumers. The broader

Report Essay Example | Topics and Well Written Essays - 1500 words - 3

Report - Essay Example Sub-normal rainfall, with less than 100mm of rain per year can occur every 3-4 years. The region is characterised by one wet season, between April-August, followed by a prolonged dry season. Average rainfall varies from 600mm in lowland areas to 1500mm in the highlands. Temperatures range from 16Â °-30Â °c (BDVS, 2005). 1.4 Population The mean density of people is 33.1 per km? (BDVS, 2005). However, this figure varies, and most settlements and populations are found near water resources. 62% of the population don’t have enough food to maintain a healthy living. 1.5 Land use 20,000 Ha of land is used for cultivation of food and cash crops. However, despite the large size of farmed land, the water supply from rivers and lakes is inadequate to meet domestic, livestock and irrigation needs. 2 Water Provision and Scarcity The WWF (World Wide Fund) states that ‘freshwater is essential to human health, agriculture, industry and natural ecosystems, but is now running scarce in many regions of the world. Figure 2 highlights reasons for current water shortages. Figure 2 – Reasons For Water Shortages Adapted from Sub-sea Infrastructure Report (2006) According to Lomborg (2001), the world’s water consumption has almost quadrupled since 1940. Many experts and environmental agencies including the UN Environmental Report GEO 2000 claim that the water shortage constitutes a ‘full scale emergency’, where ‘the world water cycle seems unlikely to be able to cope with increased demands over the coming decades’. 3 The World’s Arid Regions Arid and semi-arid regions cover 30% of the total area (see Figure 3) of the world’s land surface (Balon and Dehnad, 2010) and over 40% of the world’s population live in these areas. Source: http://www.fao.org/docrep/003/y1899e/y1899e50.gif 4 Methods of Water Provision Mismanagement of existing boreholes, irrigation furrows and dams have lead to lengthy periods of disrepair , siltation and dereliction of Baringo’s water supplies. Facilities are also often polluted by human and animal waste. For a district that is water-deficient, most of the rainwater that does fall goes to waste due to a lack of appropriate harvesting technologies, especially at household level according to the Baringo District Vision and Strategy: 2005-2015. I aim to highlight how mitigation strategies and water supply management can improve the effectiveness of water resources and provide long-term sustainable solutions. 4.1 Surface Water Capture and Storage ‘There is a need to improve the efficiency of distribution and use of water’ (Gange, 1965). Kenya’s current National Development Plan emphasises the promotion and utilization of rainwater for sustainable development. Non-profit organisations such as Kenya Rainwater Association (KRA) aim to unite communities and bring individuals, institutions, landowners and organisations together to enhance rainwater harvest and utilization techniques. They are currently investing in methods for reducing losses such as evaporation from large storages, seepage from supply channels and other wastage that occurs within the distribution system. They’ve also built roof water tanks for schools that collects and provides safe drinking water. 4.2 Irrigation Agriculture Use of water from the Chemeron Reservoir is a critical issue in Baringo. Current methods of informal basin and channel irrigation involve little monitoring of water application. Modern irrigation

Pp2 Essay Example | Topics and Well Written Essays - 1500 words

Pp2 - Essay Example One article praises the quality of Japan’s management style and sates that British managers are trying to learn from the competitive model of Japanese management style. Another article points out the weak aspects of Iranian hospital management. The article helps us to make a detailed comparison with the hospital industries UK and Japan. The literature also illustrates the various reasons why hospital industries in UK and Japan have better management quality than that of other countries like Iran. The majority of developed countries seek convergence of different management styles which are found successful in practical business operation. The article on Iranian hospital management points out the absence of effective interaction between the managers and other employees. Iranian managers maintain exceedingly distinguished position in the organizations which ultimately will have adverse effect on the interpersonal relationship. On the other hand, the managers of other regions main tain comparatively positive approach to knowledge sharing and collective teamwork. As the article states, there is little distance between managers and other individuals in the British style of organizational management. Instead of personal management, rather broad and collaborative information sharing has become the major facet of modern business management. Therefore, the mode of leadership is a significant factor that determines business success. The quality and effectiveness of workforce is subjected to leadership style. HR management should be the major concern business strategy. Successful companies spend time and effort to develop their managerial functions. Countries like Iran need to heed their genuine concern to research on other organizational cultures and business management styles. The first part of the research is to investigate the common theories associated with the organizational management. The theory part will be helpful in order to

Unified Threat Management (UTM) Essay Example | Topics and Well Written Essays - 3500 words

Unified Threat Management (UTM) - Essay Example Making distinctions between these threats is often an exercise in futility: Thus, the birth of the UTM movement. Unfortunately, at present, UTMs benefits are apocryphal: Though arguably superior to existing offerings, they are far from complete security suites. UTM is operationally defined by SC Magazine thusly: â€Å"[T]o be a true UTM, according to analyst firm IDC anyway, the product must include, at minimum, a firewall, intrusion detection and prevention and anti-virus functionality† (2007). This paper assumes this definition. SonicWall argues that the reason for UTM is because the vast majority of consumers, whether individual home networks or large corporate and government networks, are not just doing one thing online at any given time, or even through any one application (2008)! â€Å"Network communications no longer just rely on store-and-forward applications like e-mail. It has now grown to include real-time collaboration tools, Web 2.0 applications, instant messenger (IM) and peer-to-peer applications, Voice over IP (VoIP)...† (2008). Consider games and digital distribution platform Steam. In one program, there is a friends list, social networking utilities and functionalities, games, digital backup, downloading and peer-to-peer transfer protocols, IM and online store functionality! Threats proliferate under that environment. A virus transferred from e-mail can be used to spam the addresses on ones IM list. A keylogger hidden in a torrent can gather credit card information put into a browser. There are no clear lines between threats; why make there be a clear line in protection and defense? The problem that many IT security professionals see with UTM is that focused programs are likely to have functionalities and specializations that a general solution might not (SC Magazine, 2007). â€Å"The bad news is that this creates a single point of failure. It also creates a bit of

ECommerce Coursework Example | Topics and Well Written Essays - 2500 words

ECommerce - Coursework Example Here I will research about the biometrics that could be used both in hotels for room access and for online booking for Globetrotting Hotels. The main reason behind this research based analyses is provide better management system for the Globetrotting Hotels. This analysis will provide us a deep insight into the Globetrotting Hotels new technology implementation for the enhanced security, booking, payment and customer management. As technology evolves it brings lot of facilities regarding the better communication and management of the business. This evolution in technology has also influenced the enhanced handling in the different organizational course of action. Like that, at the present, we have automated ways for the sales, customer management, transaction handling and marketing. The advance practice of the business also requires the better security in all these areas. This report is about the implementation if the new technology at Globetrotting Hotels and its customer managing system. This new technology will renovate the customary practice regarding the handling of the overall security and payments. Here we have also decided to implement the biometrics system that will be used in hotels for room access and for online booking for Globetrotting Hotels. The idea of the Harry Smith who wants to build up a hotel chain that is tightly associated in the structure of independent hotels around the world to proffer a only one of its kind resource to the on the rise market for the global traveler that is looking for something different to the standard package holidays. The new hotel chain established by the Globetrotting Hotels is aimed to provide better living, travelling and touring facilities at many levels. This new hotel chain will be an independent and a unique mix of the local independent hotels. The management of this hotel chain is aimed

Management and Keller Essay Example for Free

Management and Keller Essay The centre of the case is a problem between tow management member, Wolfgang Keller (managing director) and Dimitri Brodsky (commercial director). Keller is superior of Dimitri and he he’s not satisfied with Dimitri’s performance since he joined the company two years ago. Keller now is considering three options: firing Brodsky, helping him to improve his performance or reorganizing the company around Brodsky by splitting marketing and sales. Wolfgang Keller is 34 years old. He studied at Harward and University of Cologne. His first job was at a Gemran food manufacturer firm. First, he was a strategic planner there, but soon he became a general manager at an Ukrainian subsidiary and after he got promoted to be a general manager at a German subsidiary. He achieved his first big successes there and gained reputation in his profession. After 2 years he switched to the Ukrainean subsidiary of Kà ¶nigsbrau, a beer amnufacturer, as managing director. There he also made success by increasing the subsidiary’s earnings to â‚ ¬7 million per year. He made significant changes through restructuring the marketing strategy and hiring new top-management group. The top-management in Munich was also impressed by his activity. Recently, Keller spent two month in Brazil to manage a start-up joint venture. Kà ¶nigsbrau’s Ukrainean subsidiary was founded 12 years before Kà ¶nigsburg aquired it. After, a man named Vladimir Antonov took the title of chaiman. Keller could get his job, because his predecessor had bad relationship with Antonov, so he was transfered back to Germany. Keller’s relationship with Antonov is good, but Antonov misses being involved into daily operations. The strategy of the company is to consolidate and strenghten the company’s distributors by offering heavy support. The strategy also includes heavy advertising, quality services and high margins. In the Ukrainian liqueur market personal relationships and trust between the company and distributors is essential. Another challange is converting people from vodka and cheap beers towards premium beers. Keller’s intention was to strenhgten relationships and create personal contacts with the distributors. Dimitri Brodsky is 10 years older than Keller and he has a very different personality. He is a cultivated and intellectual person. Before this firm he was a commercial director at a Ukrainian subsidiary of a US toiletries firm, but he also has experience from the United States and France. He was hired to balance the young  managers at Kà ¶nigsbrau. He has a good but distant relationship with Antonov. The problem between Brodsky and Keller is the very different uptake about how to handle the employees and the business partners. Keller prefers closer relationship with the employees, because he thinks this helps them to be more loyal and enthusiastic. Furthermore, he doens’t avoid personal topics. With the costumers and partners he encourages the same attitude, because he thinks it’s very important and essential for a business relationship. Brodsky, on the contrary, prefers formality and distance. He also beleives in separation between the pesonal and professional life and he deals with the employees and costumers this way. The source of problem between h im and Keller is this different attitude. Keller thinks that Brodsky is just reluctant to take care of everyday business. However, Keller seems inpatient and action-oriented from Brodsky’s angle.

Abercrombie & Fitch Essay Example for Free

Abercrombie Fitch Essay Think about high school and all the students that fill up its student body. When thinking of the students, do stereotypes and cliches come to mind? As teens form close relationships with others, they struggle to understand who they are and where they fit in; they start to form their own identity in relation to others. High school is a critical time of social development which forms these cliches. Social styles differ- some teens want to join groups, others prefer not to interact in extra curriculum activities after or during school, and then there are students that are just socially awkward. For example, some students prefer to play sports which lead them to hang out with all the athletes. Some students despise sports and so they form their own groups like the nerds or bums. Within each different cliche, there is a distinct style in their clothing. These stereotyped cliches are often classified by their clothing style which creates the groups like â€Å"preps†, â€Å"jocks†, and â€Å"nerds. † The word prep was originally used for rich students who went to expensive private schools that were well known to students from public schools. See more: Basic Economic problem of Scarcity Essay These students weren’t always snobs, and they normally did much more sophisticated things then an average middle class student. For example, instead of playing football, they played a game of polo, and shopped in Grunkemeyer2 stores like Coco Chanel, Dolce and Gabana, Christian Dior, and Gucci. They dressed on the formal end with exceptions of wearing plaid shorts, or canvas pants on casual occasions. In today’s society, we have the public school â€Å"snobby preps†. Snobby preps are the people that everybody loves, but hates at the same time. The prep is the boy or girl that is concerned with the way they look. They can usually see themselves on the cover of a Ralph Lauren catalogue or modeling for Abercrombie and Fitch because of their great looks and style. The prep usually dresses nice everyday to school and swears to the bible to never wear sweatpants to school or wear the same outfit more than twice. The prep would never want to be caught at Goodwill, The Dollar Store, or Wal-Mart shopping for clothes. Brands like Polo, Tommy Hilfiger, Hollister, Abercrombie, and Coach are the stores they prefer to shop at and whenever they need money, they just ask their daddy. Their personality is usually outgoing and they are very involved in activities. The popularity of themselves may be the product of their happiness. There would be no one for the prep to date if we didn’t have the jocks. There would be no school spirit if we didn’t have the jock guys and gals. Jocks tend to be those star athletes that have the confidence that relies on cockiness. Oh wait, it is cockiness. As a jock, they must have a high self-esteem that gives them the right to be popular. Being a jock isn’t as easy as it sounds; you have to love the sport you play, and enjoy the pressure of being so good. After all, the entire school is counting on them to win and get that winning title. Jocks feel lucky for who they are because they get many perks for being an athlete. First, they can come to school every day wearing Nike, Under Armour, or Michael Jordan clothes looking like a bum and not be judged on their looks. The girls can go without doing their hair and wear it in a messy bun and the boys can go without matching cloths and no one will say a thing to the athlete. Of course, you can’t Grunkemeyer3 forget the free spirit apparel that gets given to them so they can have a new pair of sweatpants and t-shirt for everyday of the week. Second; if they are good enough, their grades won’t matter because they’ll be going to college on an athletic scholarship. Don’t be ashamed, the jock physically earned their way there! Unlike a jock, where everybody praises them, literally everyone: the team, coaches, teachers, students, family, and the community. Then there are people like the nerds who get picked on because people look down on them. The nerds are very shy, wear unflattering clothes, and have a congestion problem, so what? They have the brains. Who cares what everyone else thinks, they still have friends and way more success for their future. The nerds might blame it on the thick crooked lensed glasses or high water jeans because they cannot get â€Å"Ms/Mr. Perfect† to date them. However, it’s the Harry Potter, Star Wars, and science fiction shirts that no one understands and stops them from getting a date. It could also be their whitie tighties or grandma underwear that is still hanging out from the wedgie they got after gym class. Nerds are very insecure when it comes to fashion. Unfortunately, they will not go outside their box when it comes to clothing, but they will go out of the box when it comes to math or science. Since they can’t score â€Å"Ms/Mr. Perfect† they established a great group of friends that they can do math problems with on the weekends. No moment is ever dull in a nerd’s life. Fashion can tell a lot about a person. What kind of clothes someone wears can allow people to label them and make stereotypes. Stereotypes will classify you in to a cliche, which is what everyone has to deal with even outside of high school. The most common cliches are the preps and the snobs. They dress to impress by wearing the best of best name brands and wear Grunkemeyer4 them every day as they walk down the hall judging other’s outfits. Next are the jocks, of course, people can tell they are jocks because they are wearing their free Nike sweat suit with the team logo as they walk down the hall way with confidence. Lastly, the nerds are wearing their science fiction t-shirts that people are reading and thinking â€Å"People really wear those? † as they walk down the hall way. Think about your style, what cliche do you think you are in?

The Role Of Patriarchy In Female Characters English Literature Essay

The Role Of Patriarchy In Female Characters English Literature Essay A similarity exists in both the authors writing which is in disagreement to the dominant culture and the standard societal ideas of their time. This is shown by the two modern works which I will be analyzing; Isabel Allendes The House of Spirits and A Dolls House by Henrik Ibsen which develop the conflict of gender roles in their works. Both authors use in my opinion an authentic female character(s) and that by the end despite the male domination are able to rebel against societal norm only to be viewed as the protagonist of the play or novel. Allendes novel recounts the story of Estaban Trueba, his wife and children. With the story spanning three generations is off of political corruption, feminine oppression and the movement from old to new. Allende examines and reveals the internal conflict of turmoil, oppression and torture of the female characters in particular. Women have generally been considered silent figures, submissive to the patriarchal powers that govern their society. Neither Allende nor Ibsen attempt to reproduce the culturally ordained silence; instead, both re inscribe female silence as a means for female empowerment which leads to their eventual freedom. The period, in which the novel was written, women were confined by traditional gender roles, with most women performing the work traditionally designated for women: marriage and family, or, if employed outside the home, teaching. Isabel Allende strongly believes that empowerment leads to the strength and freedom of a woman; and these views were shared by Henrik Ibsen as this concept echoes throughout their works. From the early sections of the novel, both Nivea and Clara are involved in the suffragette movement and this was not granted to women until 1949. Their participation in the Suffragette group would have been considered socially unacceptable as the right of voting would only be given to the male members, establishing from the very start that Chile is a patriarchal society. Allende tries to establish that empowerment comes through force of conviction, and uses Nivea as an example to show this. We see that women such as Nivea who have acted against societys norm by fighting for political rights go further than those women who accept their traditional role of subservience and remain staunch in their conservatism. They are shown to finish their days alone and mostly forgotten as is seen with Ferula and Nana. The portrayal of Nivea and her funeral which was attended by many is in direct contrast with that of Nana and Ferula. It is quoted that with Nana None of the many children she had raised with so much love attended her funeral.(P 17). Nana is said to have: been born to cradle other peoples children, wear their hand-me-down clothing, eat their left overs, live on borrowed happiness and grief, grow old beneath other peoples roofs die one day in her miserable little room in the far courtyard in a bed that did not belong to her, and be buried in a common grave in a public cemetery.(P 57) Allende uses Nana to sadly reflect on the women who meekly accept their defined role in society of the time. Allende does not only express empowerment through conviction but also through commercial enterprise as seen with Transito Soto. At the start of the novel Esteban lends her 50 pesos allowing her to seek out a career, but by the end of the novel the tide turns and the arrogant sexist Esteban comes to her to beg a favor. Again, by women taking chances and setting goals and dreams which society restricts them from having end up being successful. Allende shoots her views to the reader through her writing by using these female characters to represent Allendes own brand of feminism. Allende establishes early in her novel that when the family was warned of Claras nine-year silence and psychokinetic skills, Trueba considers the prolonged silencea virtue (88). Such a reading of muted female voice is constant in Latin American culture. However we see that the protagonists of the novel are all women who work in different and subtle ways to assert their rights breaking this silence in an assertive manner to get what they want and need in life. Still, . Clara, Blanca, and Alba remain the focus of the story, while Esteban, Pedro Tercero, and Miguel though the males and automatically assumed superiors of society enter the story only because they are the men those women love or marry. Though they are women and regarded as inferiors to society The House of the Spirits shows that this does not mean that men accomplish things and change things while women do not. On the contrary, the women in The House of the Spirits have a more long-lasting effect and create more drastic changes than any of the men do. This has been done by disapproved behavior such as Nivea and her movement or Transito and the prostitute business while the men lead revolutions that topple governments, those revolutions are themselves quickly toppled. Henrik Ibsens play A Dolls House chronicles the attempts of one woman to find freedom in a patriarchal society. The feminist issues in A Dolls House seem almost contemporary, although it was written more than a century ago. Like Allende Dolls House challenges these patriarchal views and shows the audience a fresh perspective on a womans life. Many women could relate to Noras situation and like Nora, they felt trapped in a dolls house by their husbands and their fathers; however, they believed that the rules of society prevented them from stepping out of the shadows of men. Through this play, Ibsen stresses the importance of womens individuality and like Allende Ibsen uses his characters of the play help to support his strong opinions. Noras initial characteristics are that of a bubbly, child-like wife who is strictly dependent on her husband. This subordinate role from which Nora progresses emphasizes the need for change in societys view of women. For Nora, her inferior, doll-like nature is a facade for a deeper passion for individuality that begins to surface during the play and eventually fully emerges in the ending. An example of this deep yearning for independence is shown when Nora tells her friend, Kristina Linde about earning her own money by doing copying. Nora explains, It was tremendous fun sitting [in her room] working and earning money she says; It was almost like being a man (162) Such comments reveal Ibsens presentation of women to be positive; Nora enjoyed working because it empowered her, and whilst accepting the situations of the time, Ibsen portrays women as active, and struggling in an unequal system. The sheltered, feeble wife proves to be a resourceful masculine life-provider, in literally sav ing Torvalds life. In many instances Nora deceives her husband, even though Nora seeks to be independent, she uses her role of obedience to her advantage and does this by deceiving Torvald into thinking that she can do little on her own, she ensures that he never suspects her of forging her fathers name to borrow 800 cronen from Krogstad in order to save Torvalds life. When Krogstad threatens to expose the truth, Nora must use her craftiness to distract Torvald and sway him into letting Krogstad keep his job. She soon comes to realize the she must take the path that is right for her and no one else. She discovers that Torvald is not the man she thought him to be and that he knows nothing of who she really is. In her sudden awareness, she says to Torvald, you dont understand me. And Ive never understood you until tonight. They have lived as strangers to each other. Noras progression from a submissive housewife to an opinionated, independent woman represents the future progression of women in society. Torvalds role illustrates societys inaccurate perception of women. He sees her only as a one-sided character with little or no opinions of her own. As Nora comments, I came to have tastes as yoursor I pretended to. Noras father also contributes to her oppression. He used to tell [Nora] his opinion about everything, and so [she] had the same opinion. Torvald only continues the behavior that she had come to expect from her father. These male figures in Noras life not only limit her beliefs and actions, but also limit her happiness. Like Allende Ibsen uses Torvalds character, and discards the public view of man to expose a more realistic depiction of male superiority. Ibsen attempts in criminalizing the male protagonist; Torvald, his behavior becomes increasingly more erratic near the plays end, affirming an idealistic self-importance, believing that she has become wife and child to him. Moreover, Torvald exhibits considerable emotional disparity which one may stereotypically associate with women; he becomes angry at Nora for her deceptive act, yet once he appears to be in the clear, he deems his outburst to be a moment of anger. Just as Torvald undergoes an apparent transformation, so does Nora; she proclaims that her leaving Torvald and the children is necessary for her, a notion that is typically assumed by males (to consider ones interests first). To portray Nora as such may not be entirely positive, but it is certainly a contemporary, liberal representation. Overall, we see that Nora is now free from her obligations, and rejects Torvalds further assistance. Moreover, Nora the doll (one whose disposition never changes) now leaves her house, and is free to seek a fuller life as a human being, no longer a malleable doll under the control of her master. No women at the time would have dared to do what Nora has, and just like the characters in Allendes novel it is only by daring or committing actions socially unacceptable like Nora did or even as Nivea displayed that these women can truly feel empowered which leads to their freedom or gain of what they needed. Again Allende and Ibsen reverberates their thoughts through the characters and portray the males as the antagonists of the play which leads to the audience or readers to understand and sympathize with their views that their needs to be a change in the way society views women.

The Human Animal Essay -- Sociology

Several things make humans different from animals. These include burying of the dead by humans out of respect, humans evolving to stop relying primarily on instinct, humans being aware of themselves, the feeling of wrong and right sense, as well as evil and moral, complex languages and methods of communication by humans, human use of the brain in exceedingly complex ways compared to animals, and human ability to advance technology. The premise of this paper is to delve into the consequences of these differences. The paper will study moral behaviour, human uniqueness, and consciousness or lack of consciousness. The first consequence of the difference between humans and animals is human uniqueness (Levinas, 2004 p48). Any attempt to answer the question of what humanness is should involve a study of the results of seeing people as lacking or having humanness. Consequences of this question include the dehumanization of groups that are despised and the excuse making to explain ones failings as being only human. This question reveals that there exist two direct consequences of humanness: human nature and human uniqueness (Jeeves, 2011 p32). Human nature refers to the attributes seen as typically, essentially, and fundamentally human. Human uniqueness, on the other hand, refers to those attributes that distinguish an animal from a human being. Differences that lead to human uniqueness are a large brain and an erect posture (Levinas, 2004 p49). Human is the only species of vertebrates that possess an erect posture and a gait that is bipedal. While birds are also bipedal, their backbone stands horizontally rather than vertically with the exception of the penguin. Despite kangaroos being bipedal, they do not possess an erect posture, a... ...uences are freely observable, and are what make a human be referred to as so. References Cavalieri, Paola. The Animal Debate: A Reexamination† in In Defense of Animals: The Second . London: Blackwell Publishers,, 2006. Descartes, Rene. From the Letters of 1646 and 1649† in Linda Kalof and Amy Fitzgerald Eds. . Oxford: Berg, 2007. Jeeves, Malcolm A. Rethinking human nature : a multidisciplinary approach. Grand Rapids: William B. Eerdmans Pub. Co, 2011. Johnson, Clarence Sholà ©. Cornel West and Philosophy. London: Routledge,, 2003. Kant, Immanuel. Duties Towards Animals and Spirits† in Lectures on Ethics, trans Louis . New York: The Century Co, 1963. Levinas, Emmanuel. The Name of a Dog, or Natural Rights† in Peter Atterton and Matthew. London: Continuum, 2004. Nitecki, Matthew H. Evolutionary ethics. New York: State Univ. of New York Press, 2003.

Short Summary and Quote Analysis in To Kill a Mockingbird :: essays research papers

Scout Finch, the youngest child of Atticus Finch, narrates the story. It is summer and her cousin Dill and brother Jem are her companions and playmates. They play all summer long until Dill has to go back home to Maridian and Scout and her brother start school. The Atticus’ maid, a black woman by the name of Calpurnia, is like a mother to the children. While playing, Scout and Jem discover small trinkets in a knothole in an old oak tree on the Radley property. Summer rolls around again and Dill comes back to visit. A sence of discrimination develops towards the Radley’s because of their race. Scout forms a friendship with her neighbor Miss Maudie, whose house is later burnt down. She tells Scout to respect Boo Radley and treat him like a person. Treasures keep appearing in the knothole until it is filled with cement to prevent decay. As winter comes it snows for the first time in a century. Boo gives scout a blanket and she finally understands her father’s and M iss Maudie’s point of view and treats him respectfully. Scout and Jem receive air guns for Christmas, and promise Atticus never to shoot a mockingbird, for they are peaceful and don’t deserve to die in that manner. Atticus then takes a case defending a black man accused of rape. He knows that such a case will bring trouble for his family but he takes it anyways. This is the sense of courage he tries to instill in his son Jem. Atticus defines courage to Jem. "I wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. It's when you know you're licked before you begin but you begin anyway and you see it through no matter what" (112). A man with a gun, in his eyes, is not a man, but a coward. It takes little character to point a gun and pull a trigger, but it takes mountains of courage to accept a challenge in which you are already defeated. Nothing to do but reverse fate, overturn the thoughts and predictions which stands looking down with a grin upon its face. This feat maybe impossible, but not totally forsaken, for courage prevails over cowardice. Courage, bravery, selflessness, all attributes necessary for winners to possess. Short Summary and Quote Analysis in To Kill a Mockingbird :: essays research papers Scout Finch, the youngest child of Atticus Finch, narrates the story. It is summer and her cousin Dill and brother Jem are her companions and playmates. They play all summer long until Dill has to go back home to Maridian and Scout and her brother start school. The Atticus’ maid, a black woman by the name of Calpurnia, is like a mother to the children. While playing, Scout and Jem discover small trinkets in a knothole in an old oak tree on the Radley property. Summer rolls around again and Dill comes back to visit. A sence of discrimination develops towards the Radley’s because of their race. Scout forms a friendship with her neighbor Miss Maudie, whose house is later burnt down. She tells Scout to respect Boo Radley and treat him like a person. Treasures keep appearing in the knothole until it is filled with cement to prevent decay. As winter comes it snows for the first time in a century. Boo gives scout a blanket and she finally understands her father’s and M iss Maudie’s point of view and treats him respectfully. Scout and Jem receive air guns for Christmas, and promise Atticus never to shoot a mockingbird, for they are peaceful and don’t deserve to die in that manner. Atticus then takes a case defending a black man accused of rape. He knows that such a case will bring trouble for his family but he takes it anyways. This is the sense of courage he tries to instill in his son Jem. Atticus defines courage to Jem. "I wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. It's when you know you're licked before you begin but you begin anyway and you see it through no matter what" (112). A man with a gun, in his eyes, is not a man, but a coward. It takes little character to point a gun and pull a trigger, but it takes mountains of courage to accept a challenge in which you are already defeated. Nothing to do but reverse fate, overturn the thoughts and predictions which stands looking down with a grin upon its face. This feat maybe impossible, but not totally forsaken, for courage prevails over cowardice. Courage, bravery, selflessness, all attributes necessary for winners to possess.

Internet Taxation and the Expansion of E-Commerce Essay example -- Tax

Internet Taxation and the Expansion of E-Commerce Internet taxation is an issue concerning different aspects of the Internet and its taxing. The taxes include: (1) taxes imposed upon Internet access fees, (2) sales taxes charged to online businesses selling to other businesses, and (3) sales taxes charged to consumers buying from a business. This is a very important issue as Internet sales continue to increase and as more business is conducted over the Internet. Because of this, revenue is not being pumped into state and local economies as much for lack of purchasing at local stores, and economies’ revenues are suffering as a result. Taxes could be imposed on Internet purchases, but this would in turn affect those businesses who conduct their business online, either business-to-business or business-to-consumer, and those consumers who shop online. Internet Taxation: What it is and Why it is Important As already stated, Internet taxation is the imposition of taxes on Internet access fees and taxes that could be added to goods, services, properties, and information purchased over the Internet. In 1998, Congress passed the Internet Tax Freedom Act which established an Advisory Commission on Electronic Commerce. This Commission was set up to study federal, state and local, and international taxation and tariff issues concerning purchases over the Internet, and everything else along with electronic commerce. Electronic commerce, or e-commerce, is â€Å"any transaction conducted over the Internet or through Internet access, comprising the sale, lease, license, offer, or delivery of property, goods, services, or information, whether or not for consideration, and includes the provision of Internet access.† (The Internet Tax... ...mmission on Electronic Commerce, Mar. 8, 2005, http://www.ecommercecommission.org/ITFA.htm Lassman, Kent 2001, The Internet Tax Freedom Act: Congress Could Put an End to Tax Confusion, The Federalist Society, Mar. 8, 2005, http://www.fed-soc.org/Publications/practicegroupnewsletters/telecommunications/tc020102.htm Maguire, Steven Dec. 12, 2000, RL30431: Internet Transactions and the Sales Tax, Congress, Mar. 8, 2005, http://www.ncseonline.org/NLE/CRSreports/ Science/st-65.cfm?&CFID=19433234&CFTOKEN=43272686#_1_3 Nellen, Annette Sept. 26, 2001, Overview to E-Commerce Taxation Issues, San Jose Silicon Valley Chamber of Commerce, Mar. 8, 2005, http://www.cob.sjsu.edu/ facstaff/nellen_a/ECTaxUpdate9-01.doc Taxes-Background on Internet Taxation, January 2001, Association of American Universities, Mar. 8, 2005, http://www.aau.edu/sheets/InternetTax.html

We’Re Not Jews

We’re not Jews Settings The story takes place in the late 50’s where the foreigners begin to settle in the UK. The World War 2 has ended for not long ago, where the Jews where undermined of the Nazis people. The society has not accepted the foreigners (fernas) yet. Because it’s about the 50’s where the immigrant comes to British, because of the working capacity. And they don’t really know the immigrants and therefore they have a lot of prejudices about them.There is much racism among the British people about the immigrants. And it is still today. Features of the post-modern society We see the reflect of the post-modern society, when the Mother and Azhar are sitting in the bus and being bullied by Big billy and little billy. The people, who are sitting in the bus, are not even reacting on the Billy’s behaviour, they are totally ignoring them and pretending nothing is happening. That’s how people mostly are in the post-modern society the y keeps to themselves.Another feature of the post-modern society is Azhar who has grown up in an interracial marriage which puts him in a situation, where he has problems with finding his identity in the British society. On the other hand, is his mother pushing him to be more British, by reading many books, being the best reader in class. Azhar who as many immigrants and people in the world has difficulties with finding their identity in the society. Azhar Because of the negative experience Azhar has with these English people around him, he is feeling more warmth for his family at home.But on the other hand he does not want to disappoint his mother who is pressing him so much for being more British. We see that on the last page in the ending where Azhar is sitting with his family and laughing even though he don’t understand what they family are saying, but he is still felling that he belongs mostly to the Pakistani family. We do not hear about Azhar, enjoying childlike activi ties, playing games, or Having fun expect at the end, where he laughs with the men in his family. He does not show any sign of humor.

British Imperialism in India

â€Å"All the leadership had spent their early years in England. They were influenced by British thought, British ideas, that is why our leaders were always telling the British â€Å"How can you do these things? They’re against your own basic values. â€Å". We had no hatred, in fact it was the other way round – it was their values that made us revolt. † -Aruna Asaf Ali, a leader of the Indian National Congress. There is no doubt that British imperialism had a large impact on India. India, having previously been an group of independent and semi-independent princedoms and territories, underwent great change under British administration. Originally intended to consolidate their hold on India by establishing a population that spoke the same language as their rulers, the British decision in the 1830s to educate Indians in a Western fashion, with English as the language of instruction, was the beginning of a chain of events, including a rise in Indian nationalism, that led to Indian resentment of British imperialism and ultimately to the loss of British control over India. One of the most important factors in the British loss of control over India was the establishment of English as a unifying language. Prior This in turn led to further resentment of British imperialism, and claims that military regulations were an attempt by the British to destroy the traditional caste system. There was, however, much suspicion that this declaration meant nothing and that Britain had no intention of relinquishing control beyond simple aspects such as health services, agriculture and public works (Cowie, 39, 1994). Ghandi†tms Western education allowed him to develop his radical technique of â€Å"satyagraha†tm or â€Å"truth force†tm, whereby laws were opposed with the force of truth and moral consciousness instead of violence. This movement consisted mostly of British-educated intellectuals, and ironically was made possible by the British encouragement of higher education, originally intended to create a middle management that could carry out simple administration jobs. Ghandi was â€Å"†shrewd enough to utilise the nature of British rule in India to win independence without too much bloodshed† (Masani, quoted in Wood, 32, 1989). With this in mind, the Montagu Declaration was issued in 1917, promising â€Å"gradual†tm and â€Å"progressive†tm self-government for India. As well as the moderate nationalism that grew within the Indian National Congress, extreme nationalism was also becoming prevalent. While earlier in the century, the English language and European political principles gave rise to the Indian nationalist movement, these were the tools used to strengthen the movement and to create unity among the Indian people. † (Cowie, 36, 1994) This Congress, however, had no power in terms of action and it can be seen as an attempt by the British to appease Indian nationalists who wanted progress. The Indian National Congress was the largest and most obvious nationalist group, formed so that â€Å"educated Indians†could express dissatisfaction with the British colonial administration and suggest reforms. Ghandi also gained insight into his culture through â€Å"discussion with English friends on religion, both Christianity and Hinduism, which he now began to discover on a philosophical level† (Masselos, 121, 1972). The publication of magazines and journals in English was also a great influence on the rise of Indian nationalism. to British colonisation, India was fragmented and multi-lingual, with 15 major languages and around 720 dialects. But in both cases there were actually both.

Family Assessment

Running head: HEALTH ASSESSMENT Family Focused Health Assessment Nancy E Gundersen Grand Canyon University NRS429v December 4, 2011 Family Focused Health Assessment This paper will assess a family interviewed using Gordon’s 11 functional health patterns. It will summarize the findings for each health pattern from a designated number of interview questions. The author identifies two wellness nursing diagnoses based on the author’s assessment of the family health patterns and the answers provided to the interview questions. The family interviewed was a husband and wife who live active lives. They have recently moved from Colorado to Texas and both have new jobs. They have 3 children and 2 grandchildren who reside in Oregon and Colorado. The wife recently went through radiation therapy for MALT lymphoma and the husband recently learned he has been living with only 1 kidney and a herniated disk. The husband has had gout since he was twenty five and the wife was diagnosed with irritable bowel syndrome at age eighteen. These conditions have been controlled by diet and medication. Otherwise this family is fairly healthy. They are from different backgrounds and different cultures but have adapted their own traditions and health habits. Both are mastered prepared and share similar hobbies and interests. Summary of functional health patterns; 1. Values, health perceptions a. Both family members value health and do not have cultural influences as it relates to how they obtain a healthy lifestyle. They understand that eating right and exercising will increase their chances of regaining their health. 2. Nutrition b. Both family members work fulltime and have a very full schedule. They arise early and are out the door with a minimal breakfast. The husband has a slim fast nutrition drink while the wife may have a bowl of cereal or slice of toast. Their lunch habits vary. The wife usually brings lunch with her that includes a sandwich or protein bar. The husband usually goes home for lunch and will make himself a cup of soup or a leftover salad. The wife usually does not arrive home until 6:30 or 7pm while the husband is home by 5pm. He is able to make healthy dinners as he enjoys cooking. They both try to stay away from t he foods that will bring on symptoms of gout or irritable bowel syndrome. 3. Sleep/Rest c. The husband does not usually have problems falling asleep but will get up during the night to use the bathroom. He only uses sleep aids when he travels as his sleep patterns are interrupted. The wife has a hard time falling asleep because of the stresses of the day and will occasionally use an over the counter sleep aid if she is unable to get a good night sleep for several days. 4. Elimination d. The husband has no issue with proper elimination. He attributes this to eating a lot of salads. The wife however, because of her irritable bowel syndrome will sometimes alternate between having constipation and diarrhea. She takes a probiotic routinely, benefiber and drinks plenty of water in addition to trying to watch what she eats to stay regular. . Activity/Exercise e. Both family members consider exercise as an important part of their daily life. Recent illnesses have prevented their ability to do strenuous exercise. The husband most recently hurt his back and the wife has not yet fully recovered from her radiation treatment. Both do other forms of activities however including taking stairs inst ead of elevators, walking nine holes of golf and routine household chores such as yard work. 6. Cognitive f. Both family members do much better when they are in control of a meeting or situation. They feel clear headed and better prepared. They both have periods when they may forget to do something they were asked and have learned to write things down to help prevent this from happening. 7. Sensory-perception g. Both family members are dealing with conditions that have not allowed them to be as active as they have been in the past. They frequently complain of joint pain or muscle aches. They try to stretch and work up to more strenuous activity. Gout causes joint pain and a recent diagnosis of a herniated disk has increased back pain for the husband who is going to physical therapy once a week. 8. Self-perception h. The wife was diagnosed with cancer. This was a very stressful situation and the husband felt helpless as he could not alleviate her symptoms. The wife was afraid and felt helpless and fearful. The husband has also come to the realization that he is not able to play golf like he use to as he has restrictive movement due to his back problems. They both feel discouraged at times and have feelings of despair. 9. Role Responsibility i. Both family members feel they communicate well with each other and have developed routines that fit their lifestyle. The wife does not like to cook but the husband does so that works out very well. The husband’s recent role of caregiver while the wife was going through radiation therapy was a situation they both had to deal with but in different ways. The wife stated she always thought she would be the one caring for her husband not the other way around. 10. Sexuality j. The recent stresses that both have gone through has affected their sexual patterns. Moving, a critical medical diagnosis, a new job, making new friends and leaving their children was very difficult for both. Each stated they just worked through it. 11. Coping k. They both have been through a lot this past year and ? and it is maintaining a level head, knowing that they can count on each other and using logic not emotion to deal with issues has gotten them through some difficult times. Wellness nursing diagnosis The wellness nursing diagnosis within this family that might be candidates for intervention would be in the areas of activity and exercise and sleep rest patterns. The recent diagnosis for both family members has affected their normal exercise routine. Their wellness nursing diagnosis would be the readiness for an enhanced exercise program. They need more exercise to increase their aerobic cardiac health and need to resurrect the exercise routine that they enjoyed prior to their illness. Their risk diagnosis is disuse syndrome and the husband is at risk for peripheral neurovascular dysfunction and impaired physical mobility. If this family does not follow a proper exercise program that best fits their health condition and lifestyle they can easily become sedentary and increase their chances for other health risks. The actual wellness nursing diagnosis for both family members is they currently have activity intolerance. The nursing wellness diagnosis for sleep-rest pattern is necessary for this family is they need to have a program established to enhance their sleep habits. They both have interrupted sleep patterns and use medication to help them rest. They both have disturbed sleep patterns and are at risk for sleep deprivation. The actual nursing wellness diagnosis would be sleep pattern disturbance and sleep deprivation. This family has done exceptionally well coping with the recent health issues they have had to face. They are a team and stated they need to regain their health. Continuing their healthy lifestyle, with all the obstacles, has only brought them closer together. They are working hard to get healthy again and building up their stamina when it comes to exercising is top of their list. They continue to do research on what may be beneficial for them and will do whatever it takes to accomplish their goals. References Edelman, M. Health promotion throughout lifespan 7th edition. Mosby Elsevier. Gundersen, N. E. (2011, December 4). Family health assessment. (Interview with Mr. and Mrs. John Howard) (Mr. and Mrs. John Howard, Trans. ) (Interviewed using Gordon's 11 functional health patterns as a guide). Austin Texas (Original work published 22 Questions developed using Gordon's 11 functional health patterns). Weber, J. R. (2005). Nursing diagnoses (Wellness, risk and actual) grouped according to functional health patterns. In Nurses handbook of health assessment 5th edition Philadelphia, Lippincott, Williams &Wilkens. Retrieved from http://jxzy. smu. edu. cn/jkpg/Uploadfiles/file/TF_06928152357_nursing%20grouped%20by%20functional%20health%20patterns. pdf Family Assessment Family Assessment a) Family form A definition of family: â€Å"A family is two or more persons who are joined together by bonds of sharing and emotional closeness and who identify themselves as being part of a family. † Friedman (1997) The Jordan’s are a nuclear family. The family members include husband, wife and three children. Dad is forty four years old, Mom is forty one years old and the three boys are seven, nine and eleven. The children are all in school, the parents help the seven year old who is in second grade with his homework. While I was visiting, the youngest child was working on a book report.He was asking several questions of his Mom during the interview. The boy was very well-mannered and said â€Å"excuse me† before asking for help. The nine and eleven year old boys are quite independent with all their school work. When they have a bible reading schedule related to their worship, they read together as a family. b) Patterns of Interaction/Communi cation The wife does all the domestic duties with the help of the oldest child. This family are Jehovah’s Witnessess and culturally, the husband is the bread winner of the house and should work hard to provide for the entire family. The wife should take care of all the house work.Jehovah’s Witnessess believe the wife should not work. The Mothers job is to make sure the entire family’s needs are met. This includes caring for her children emotionally, physically and psychologically. Like the Bowen’s Family Systems Theory, the family is seen as an emotional unit. I did observe Mrs. Jordan as a very compassionate, concerned and emotional mother. She was very serious when talking about her children; she felt strongly that the boys should be able to come to her with any issues, good or bad. Mrs. Jordan is also responsible for the family budget and finances. When asked â€Å"Who has the power and authority in our family? Mrs. Jordan replied, â€Å"The Bible, J ehovah’s Word has the power in our family. It is the essence and the foundation of our family. † If there is a decision to be made that affects the whole family, the husband and wife make the decisions, but the husband is the head of the household. The family believes in what the bible says, â€Å"The Golden Rule†, â€Å"Treat others the way you want to be treated. † The developmental theory considers overtime the family unit foes through various phases that can be predicted based on norms. The family development approach examines role expectations within the family unit.I asked the family, â€Å"Are there any role assessments, such as â€Å"the good child† or â€Å"neat freak† the boys laughed and look at each other. Then the mom quickly responded, â€Å"No. Not at all. Our children know the law contained in the Bible and are governed by its principles. † They all seemed to be comfortable when answering the questions in the interview , although their answers were somewhat vague, the dad did not participate much in the interview. Instead, he was answering calls and working from home. The family was asked if they engage in any activities together. The family volunteers in Life Saving Preaching Work.They are all involved in this ministry that saves lives. In other words, they share the gospel with others, believing that they with come to know the Lord. The husband is also a volunteer in the medical field. He was not specific when answering this question. The Jordan’s also have what they call â€Å"round table discussions† which they partake in every Friday night. c) Boundaries I wanted to know if their family had any subjects that were difficult to discuss together. The family brought up the subject of racism. Mrs. Jordan shared a story about other children in school making racial comments to her child.This was devastating to Mrs. Jordan and she found it very hard and complicated to discuss. She felt anger toward the children that bullied her son. We discussed other boundaries as well. For example, I asked if the family members interact with groups outside of their family, Mrs. Jordan said â€Å"We’re Jehovah’s Witnesses and as such, we are a part of an international brotherhood and we do not need invitation before visiting any of our brothers and sisters what we do not do is associate closely with non-witnesses, because bad association spoils useful habits. Everyone in the family seemed to agree with mom on this subject. In fact, the middle boy shared that they were only allowed to have a sleepover with other children born into Jehovah’s witnesses with manners based on the bible. He also mentioned that it is a rule in their house; they can only play their videos or watch TV on Friday, Saturday and Sunday until noon. d) Family Values & Norms The Structure Function Theory suggests the family is viewed as an organization; roles, values, and communication are integral components. The Jordan’s differ from many families I know because of their strong religious beliefs.The Jordan’s values are based on the bible and all of them are equally important, according to Mrs. Jordan. She also stated â€Å"Honesty, it’s a way of life. † It is also very important to the family that they are sharing the gift of everlasting life with others who decide to listen to their preaching work. The family likes to spend time with each other every day. During breakfast they read their daily devotionals, and the father says a prayer on behalf of the whole family before they depart for the day. e) Religion Religion is very important to the family, and they have strong religious beliefs that may affect their healthcare decisions.They are to put their spiritual well-being before any other things. As a Jehovah’s Witness, they do not accept blood transfusions under any circumstance, even in the face of death according to scriptures Le viticus 17:10, 11, Leviticus 17:13,14, Acts 15:22-29. When asked if the family attended church, Mrs. Jordan informed me that they do not attend church, but they do attend regular meeting at their Kingdom Hall. Mrs. Jordan said, â€Å"We are fifth generation Jehovah’s Witnesses therefore we are born and raised to do everything according to the bible.When asked if the family attended church, Mrs. Jordan informed me that they do not attend church, but they do attend regular meeting at their Kingdom Hall. Mrs. Jordan said, â€Å"We are fifth generation Jehovah’s Witnesses therefore we are born and raised to do everything according to the bible. f) Culture g) Family Stressors Lastly, I wanted to know if the family is currently dealing with any stressors. Currently Mrs. Jordan says that she is bored at home and would like to go back to work. h) Family’s Strength and Resources The children were very well behaved during this interview.The oldest son, took my coat, and asked if I would like anything to drink. I thought the three boys were all extremely well mannered, gentlemen. The Father did not participate much in the interview; he was also very polite and welcoming. The Jordan family has much strength such as, communication, honesty, love and discipline. Like Mrs. Jordan I feel that discipline is a form of love. The family I connected, they sound time with one another and they help each other out. In addition, the family has many resources in their community of Jehovah’s Witnesses.From what I understand this is a very connected community. They are likely to find the help of others in their community if they needed. Summary I think the family and I both learned a few things from this interview. I particularly found it intriguing that the family reads the bible together every day. If and when I have children of my own, I will have this tradition with my family as well. I found out more interesting information when I asked questions regard ing the family’s health care. The family uses primary prevention measures such as; a healthy diet and exercise.The entire family has a membership at a fitness gym. The family is however against immunizations because they believe it can cause other health issues. The husband is a doctor and says he â€Å"has knowledge† of the serious side effects. I can understand the concern as parents, but as their nurse it is my job to explain both the risks and benefits. The American Academy of Pediatrics (AAP) strongly recommends that the risks and benefits are discussed by a nurse or doctor before any refusal documents are signed. That means that we are to teach on each vaccine and the disease it prevents.I would also refer them to the AAP website that has information on immunizations, providing parents an opportunity to ask questions about their concerns and attempting to understand parents’ reason for refusing one or more vaccines. It is important to maintain a supportive relationship with the family. The AAP encourages documentation the health care provider’s discussion with the parents of the serious risks. Have the parent sign the refusal for and keep it the patient’s medical record. The secondary prevention measures were regular checkups which are performed by the mom and dad.The dad is a neurosurgeon, and the mom has a nursing degree. The husband is the wife’s primary physician also. She also admitted that she has never had a dental checkup, but the children have. She never had a mammogram and doesn’t intend to until she is sixty five years old. And lastly, when asked about medication taken, Mrs. Jordan explained, no one is on any medications. The goals I develop must be realistic, asking myself, â€Å"to what extent can the goals be achieved? † I personally feel like the parents are adamant regarding the children’s immunizations.I would however provide them with the information from the AAP website to increase the knowledge or provide them with information that they may have previously misinterpreted or misunderstood. I would set a goal with Mrs. Jordan that she gets her annual mammogram and dental check-ups every six months as recommended by the American Dental Association (ADA). The National Cancer Society (NCI) recommends that women age forty or older have screening mammograms every one to two years, and the standard recommendation is to visit a dentist twice a year for check-ups and cleanings. Family Assessment Family Assessment a) Family form A definition of family: â€Å"A family is two or more persons who are joined together by bonds of sharing and emotional closeness and who identify themselves as being part of a family. † Friedman (1997) The Jordan’s are a nuclear family. The family members include husband, wife and three children. Dad is forty four years old, Mom is forty one years old and the three boys are seven, nine and eleven. The children are all in school, the parents help the seven year old who is in second grade with his homework. While I was visiting, the youngest child was working on a book report.He was asking several questions of his Mom during the interview. The boy was very well-mannered and said â€Å"excuse me† before asking for help. The nine and eleven year old boys are quite independent with all their school work. When they have a bible reading schedule related to their worship, they read together as a family. b) Patterns of Interaction/Communi cation The wife does all the domestic duties with the help of the oldest child. This family are Jehovah’s Witnessess and culturally, the husband is the bread winner of the house and should work hard to provide for the entire family. The wife should take care of all the house work.Jehovah’s Witnessess believe the wife should not work. The Mothers job is to make sure the entire family’s needs are met. This includes caring for her children emotionally, physically and psychologically. Like the Bowen’s Family Systems Theory, the family is seen as an emotional unit. I did observe Mrs. Jordan as a very compassionate, concerned and emotional mother. She was very serious when talking about her children; she felt strongly that the boys should be able to come to her with any issues, good or bad. Mrs. Jordan is also responsible for the family budget and finances. When asked â€Å"Who has the power and authority in our family? Mrs. Jordan replied, â€Å"The Bible, J ehovah’s Word has the power in our family. It is the essence and the foundation of our family. † If there is a decision to be made that affects the whole family, the husband and wife make the decisions, but the husband is the head of the household. The family believes in what the bible says, â€Å"The Golden Rule†, â€Å"Treat others the way you want to be treated. † The developmental theory considers overtime the family unit foes through various phases that can be predicted based on norms. The family development approach examines role expectations within the family unit.I asked the family, â€Å"Are there any role assessments, such as â€Å"the good child† or â€Å"neat freak† the boys laughed and look at each other. Then the mom quickly responded, â€Å"No. Not at all. Our children know the law contained in the Bible and are governed by its principles. † They all seemed to be comfortable when answering the questions in the interview , although their answers were somewhat vague, the dad did not participate much in the interview. Instead, he was answering calls and working from home. The family was asked if they engage in any activities together. The family volunteers in Life Saving Preaching Work.They are all involved in this ministry that saves lives. In other words, they share the gospel with others, believing that they with come to know the Lord. The husband is also a volunteer in the medical field. He was not specific when answering this question. The Jordan’s also have what they call â€Å"round table discussions† which they partake in every Friday night. c) Boundaries I wanted to know if their family had any subjects that were difficult to discuss together. The family brought up the subject of racism. Mrs. Jordan shared a story about other children in school making racial comments to her child.This was devastating to Mrs. Jordan and she found it very hard and complicated to discuss. She felt anger toward the children that bullied her son. We discussed other boundaries as well. For example, I asked if the family members interact with groups outside of their family, Mrs. Jordan said â€Å"We’re Jehovah’s Witnesses and as such, we are a part of an international brotherhood and we do not need invitation before visiting any of our brothers and sisters what we do not do is associate closely with non-witnesses, because bad association spoils useful habits. Everyone in the family seemed to agree with mom on this subject. In fact, the middle boy shared that they were only allowed to have a sleepover with other children born into Jehovah’s witnesses with manners based on the bible. He also mentioned that it is a rule in their house; they can only play their videos or watch TV on Friday, Saturday and Sunday until noon. d) Family Values & Norms The Structure Function Theory suggests the family is viewed as an organization; roles, values, and communication are integral components. The Jordan’s differ from many families I know because of their strong religious beliefs.The Jordan’s values are based on the bible and all of them are equally important, according to Mrs. Jordan. She also stated â€Å"Honesty, it’s a way of life. † It is also very important to the family that they are sharing the gift of everlasting life with others who decide to listen to their preaching work. The family likes to spend time with each other every day. During breakfast they read their daily devotionals, and the father says a prayer on behalf of the whole family before they depart for the day. e) Religion Religion is very important to the family, and they have strong religious beliefs that may affect their healthcare decisions.They are to put their spiritual well-being before any other things. As a Jehovah’s Witness, they do not accept blood transfusions under any circumstance, even in the face of death according to scriptures Le viticus 17:10, 11, Leviticus 17:13,14, Acts 15:22-29. When asked if the family attended church, Mrs. Jordan informed me that they do not attend church, but they do attend regular meeting at their Kingdom Hall. Mrs. Jordan said, â€Å"We are fifth generation Jehovah’s Witnesses therefore we are born and raised to do everything according to the bible.When asked if the family attended church, Mrs. Jordan informed me that they do not attend church, but they do attend regular meeting at their Kingdom Hall. Mrs. Jordan said, â€Å"We are fifth generation Jehovah’s Witnesses therefore we are born and raised to do everything according to the bible. f) Culture g) Family Stressors Lastly, I wanted to know if the family is currently dealing with any stressors. Currently Mrs. Jordan says that she is bored at home and would like to go back to work. h) Family’s Strength and Resources The children were very well behaved during this interview.The oldest son, took my coat, and asked if I would like anything to drink. I thought the three boys were all extremely well mannered, gentlemen. The Father did not participate much in the interview; he was also very polite and welcoming. The Jordan family has much strength such as, communication, honesty, love and discipline. Like Mrs. Jordan I feel that discipline is a form of love. The family I connected, they sound time with one another and they help each other out. In addition, the family has many resources in their community of Jehovah’s Witnesses.From what I understand this is a very connected community. They are likely to find the help of others in their community if they needed. Summary I think the family and I both learned a few things from this interview. I particularly found it intriguing that the family reads the bible together every day. If and when I have children of my own, I will have this tradition with my family as well. I found out more interesting information when I asked questions regard ing the family’s health care. The family uses primary prevention measures such as; a healthy diet and exercise.The entire family has a membership at a fitness gym. The family is however against immunizations because they believe it can cause other health issues. The husband is a doctor and says he â€Å"has knowledge† of the serious side effects. I can understand the concern as parents, but as their nurse it is my job to explain both the risks and benefits. The American Academy of Pediatrics (AAP) strongly recommends that the risks and benefits are discussed by a nurse or doctor before any refusal documents are signed. That means that we are to teach on each vaccine and the disease it prevents.I would also refer them to the AAP website that has information on immunizations, providing parents an opportunity to ask questions about their concerns and attempting to understand parents’ reason for refusing one or more vaccines. It is important to maintain a supportive relationship with the family. The AAP encourages documentation the health care provider’s discussion with the parents of the serious risks. Have the parent sign the refusal for and keep it the patient’s medical record. The secondary prevention measures were regular checkups which are performed by the mom and dad.The dad is a neurosurgeon, and the mom has a nursing degree. The husband is the wife’s primary physician also. She also admitted that she has never had a dental checkup, but the children have. She never had a mammogram and doesn’t intend to until she is sixty five years old. And lastly, when asked about medication taken, Mrs. Jordan explained, no one is on any medications. The goals I develop must be realistic, asking myself, â€Å"to what extent can the goals be achieved? † I personally feel like the parents are adamant regarding the children’s immunizations.I would however provide them with the information from the AAP website to increase the knowledge or provide them with information that they may have previously misinterpreted or misunderstood. I would set a goal with Mrs. Jordan that she gets her annual mammogram and dental check-ups every six months as recommended by the American Dental Association (ADA). The National Cancer Society (NCI) recommends that women age forty or older have screening mammograms every one to two years, and the standard recommendation is to visit a dentist twice a year for check-ups and cleanings.