Review of Coca-Cola Company Essay Example | Topics and Well Written Essays - 1000 words

Review of Coca-Cola Company - Essay Example This paper looks at these aspects and how they have helped the company in its overall growth strategy. Growth and Performance over the last decade. According to most of its financial reports, the company has continued to post admirable growth percentages in an increasing scale. In January 2000 the company underwent a major organizational realignment aimed at reducing the workforce around the world. This move was aimed at reducing or transferring responsibilities from various headquarters to smaller and ostensibly more revenue-generating operating units. This move was also expected to streamline corporate resources. As a result, about 6000 thousand employees worldwide would be eliminated where 3,300 of these were in the United States. This process was to take place in the calendar year of 2000. In 2001 financial report, the company reported. that the net profit had been transformed from loss of 122 million in 1999 to record a profit of 1.6 million in 2001. This turnaround was attribut ed to management actions that were seen to bring about profitable volume growth and improving of economic conditions in emerging markets. One conspicuous development of the company is the introduction of 450 products in 2007 alone. These products gave the company an enlarge its portfolio hence giving the consumers a wide range to choose from .The Coca-Cola  Zero brand is one of the additional that is making a great difference for the company. Key Factors Enhancing Development Innovation is one of the most important aspects that have seen the company improve in its growth exponentially. The company has greatly utilized the social media to its advantage especially for marketing purposes. This has been specifically demonstrated through aggressive market presence through advertising. In 2010 the company was actively involved in the sponsorship of the world cup. This saw the company collaborate with renowned artistes such as the Somalian hip hop artiste K’NAAN who recorded an up lifting African-inspire track. This track was greatly used in commercials ran during the matches and was largely viewed online. The company further collaborated with You –Tube in what is was seen as one of the greatest collaborations of the social media in a partnership that saw the Long Celebration, a campaign in which fans could view videos submitted by users from over 100 countries. Organizations continue to take advantage of globalization to influence the way they undertake their business. This has greatly favoured the Coca Cola company which has been able to expand into all various regions through various partnership programs. In 2004 Coca-Cola had a 25% world wide case volume in Latin America, 29% in North America, 22% in Europe, Eurasia and Middle East,6% in Africa and 18% in Asia. The company’s has been strengthened by the strategy to operate in local environments by catering for its requirements as they occur in individual countries. This company does this by working with merchandisers from the specific countries. For instance, the company sources bottlers in specific nations to work with. Report on Opportunities for Market Entry In recent times, Coca-Cola has seen great potential in the Indian market. This has been aggravated by an analysis which indicated that on average the Indian people consume only 12 eight-ounce bottles of Coke